Justin Perkins guides founders through the rite of passage from Founder → CEO.

Many founders reach a point where the skills that built the company are no longer the ones required to lead it. Justin works with founders at this critical transition to transform their identity —expanding their leadership capacity so the organization itself can mature.

His work focuses on the inner and outer development required to move from founder-driven execution to CEO-level leadership: strengthening judgment, upgrading decision-making, building resilient teams, and cultivating cultures capable of sustained innovation and performance.

Justin brings more than 20 years of experience as a social impact entrepreneur, athlete, musician, and transformational executive coach. Drawing on multiple coaching modalities and wisdom traditions, he trains founders to remain grounded and clear in high-pressure environments while developing the intuition and emotional range required for dynamic, modern leadership.

Through New Edge Coaching, Justin offers deep one-on-one coaching relationships and immersive group leadership experiences - in nature whenever possible. These include private and small-group “vision quest” style coaching immersions in Africa, the Black Forest of Germany, Colorado and other wilderness locations designed to help founders step back, see clearly, and return with renewed direction and capacity.